I used the business plan described here as a template for the humanid business plan. In this post I answer the following questions tied to the slides:
- Who are you?
- What is the problem you are going to solve?
- What is your solution?
- Why will the market accept your solution?
- What does the competition look like?
- Who are your customers?
- What are the details of your product?
- How will you acquire customers?
- What is your best approximation for the financials of the business?
- What are the risks/challenges?
- What’s the timeline?
- Bonus: What’s The Exit Plan?
1. Who are you?
A human individual.
2. What is the problem you are going to solve?
Humanity does not have a unified global database similar to human genome.
3. What is your solution?
Create a company to design and fund a universal human identity database; issue and sell unique numbers for each individual.
4. Why will the market accept your solution?
Idealism; to free personal information from the ownership of unhuman organisms; not being a number in a database controlled by giant unhuman organisms; solution to multiple identity problem online . . .
5. What does the competition look like?
Evil unhuman organisms who own and trade private human information.
6. Who are your customers?
Humanity; human individual of all nationalities, religions and languages.
7. What are the details of your product?
Humanid is a number issued to customers who are willing to invest in building a human identity database controlled strictly by human individual.
8. How will you acquire customers?
Blog; word of mouth; viral; marketing plan; press release; media...
9. What is your best approximation for the financials of the business?
Financial statements in progress.
10. What are the risks/challenges?
There are no risks at this point. Starting the blog is free; google checkout is free; and founder's time is free for now.
The marketing challenge is to establish that customers are not just buying a number but their freedom from evil organisms who own them by owning their private information. The idea is already in the air. The challenge is to establish humanid as the standard for a universal human identification database owned by the individual.
11. What is the timeline?
Phase 0 (August 2009 - September 2009)
-only founder active
-draft mission statement
-draft business plan
-start blog (this blog)
-start initial campaign to raise financing to found the corporation
-discovery, feasibility, and discussion
Phase 1 (October 2009 - December 2009)
-establish corporation
-establish the team (founder, board members)
-establish price structure for numbers
-initiate grassroots movement
-sell at least 1000 numbers to establish credibility
-sell at least one reserved number for $100,000
Phase 2 (January 2010 - January 2011)
-hire team of experts (marketing, web, database)
-establish website, social features, commerce
-set growth rate
-be profitable
Phase 3 (January 2011 - ?)
-start competing with big evil personal data traders
-design global branding
- ...
12. what is the exit plan?
Once the universal human database gains critical mass it will be a valuable asset to humanity. The corporation that owns this database, Humanid Inc. is a for-profit corporation but its bylaws forbids it to be sold to another corporation. The corporation will always be owned and operated by the individual, for the individual.
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